Our Mission

At BarkFriends, we believe that dogs bring out the best in people. They're companions, teachers, and family members—loyal through every season of life. They deserve a beginning that matches what they give to us: trust, care, and love.

What's Broken

In Europe, finding a responsibly bred dog is harder than it should be.

Each country has its own standards, regulations, and norms. Some are clear and enforceable, many are not. There's no single place to go if you're looking for an ethical breeder, and even experienced dog lovers often struggle to understand what questions to ask or what red flags to look for.

Meanwhile, unethical breeding operations continue to thrive in the gaps—fueled by outdated websites, lack of oversight, and overwhelmed systems that leave both breeders and buyers frustrated.

What Makes BarkFriends Different

BarkFriends is building the first truly unified platform for ethical dog breeding in Europe.

Instead of relying on fragmented national standards, we hold all breeders on our platform to a single high standard—focused on health, welfare, transparency, and long-term care. Whether you're in Italy, France, Germany, or anywhere else in Europe, you'll know what to expect and what's expected of you.

We're creating a place where:

  • Prospective owners can confidently explore dogs across borders, knowing every breeder meets the same bar.
  • Responsible breeders can reach informed, well-prepared families without drowning in messages or misinformation.
  • Everyone involved is working toward the same goal: better lives for dogs and better matches for people.

Why It Matters

A dog's first eight weeks shape its entire life. The wrong start can lead to serious health, social, and behavioral issues—many of which only show up after it's too late. When buyers aren't sure where to look or how to choose, the system fails both sides.

By creating clarity and consistency across countries, BarkFriends gives good breeders a stronger platform and good owners the confidence to find the right dog, the right way.

The Future We're Building

We want to change the experience of getting a dog—from stressful and uncertain to thoughtful and informed.

Because when people and dogs are matched well, with care and intention, everything gets better: training is smoother, health outcomes improve, fewer dogs end up in shelters, and more families stay together for life.

We're here to make that outcome more common, more accessible, and more consistent—across Europe, and eventually, beyond.

Join us in building a better future for dogs and families

Start your journey to finding the perfect companion today.